Launch Plan Development for 15 BGx Brands
Task:
Assist the local team in launching a portfolio of recently acquired BGx products
Task:
Assist the local team in launching a portfolio of recently acquired BGx products
Client:
Top-20 pharma company
Region:
Ukraine
Project scope:
- Planning and Forecasting of launch activities.
- Analysis of the macro-environment before launch.
- Cross-functional corporate activities alignment.
- Elaboration of Positioning and Branding elements per each product.
- Determining launch strategy and success factors.
- Development of a plan of activities for the promotion of BGx products.
- Activities plan for team Sales Force team.
- Adaptation of a launch tracker tool for each product being launched.
Deliverables:
- A roadmap of launches distributed by the priority.
- Training for a local team on Positioning & Branding.
Project
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