Pricing, Reimbursement, & Market Access Feasibility Study

To analyze pricing regulations, tender dynamics, and legal barriers affecting market access for an established hospital medicine newly entering Ukraine.

• Evaluated public procurement data, NEML inclusion, and import rules for foreign manufacturers.
• Reviewed preferential policies for local producers and their impact on price ceilings.
• Benchmarked net and tender prices across CEE markets.
• Developed recommendations for compliant pricing, tender positioning, and regulatory sequencing.

Provided a data-driven framework aligning price proposals with Ukraine’s reimbursement logic and procurement constraints, supporting client negotiations and planning. It helped the manufacturer navigate complex local pricing policies, enabling them to prepare for transparent and sustainable market participation.

10 weeks