Market Access Strategy Recommendations
Task:
Recommend the most suitable market access model
Task:
Recommend the most suitable market access model
Client:
CEE pharma holding
Region:
Ukraine
Project scope:
The Client was looking at all possible options for accessing the Ukrainian pharmaceutical market with its diverse portfolio of products consisting of retail and hospital products, food supplements, medical devices, and cosmetics.
Report structure:
- Comprehensive analysis of the Ukrainian healthcare system.
- Analysis of public healthcare spending.
- Study of the reimbursement system in Ukraine.
- Overview of the regulatory environment for medicines, food supplements, medical devices, and cosmetics.
- Overview of the Ukrainian pharmaceutical supply chain: key distributors and pharmacy chains.
- Analysis of existing business models utilized in Ukraine by foreign pharmaceutical companies.
Deliverables:
A detailed report describing all functional elements of the Ukrainian healthcare system, its pharmaceutical market players, and possible market entry business models, including a set of recommendations for the most relevant options of market access for the Client.
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