Gynecological Medical Device—Qualitative Research
Task:
To assess the opportunity of medical devices in gynecological therapies, in selected focus markets
Task:
To assess the opportunity of medical devices in gynecological therapies, in selected focus markets
Client:
Global EU-based consultancy
Region:
One of the largest CIS countries
Key areas covered in the project:
- Assessment of treatment procedures requiring the usage of products in focus.
- Study of core diseases leading to the need to conduct targeted treatment procedures.
- Translation and adaptation of a questionnaire provided by the client.
- Identification of experts, clinical practitioners, KOLs in gynecology, other HCPs.
- Communication with the preselected experts involved in the treatment process of diseases and physical conditions in focus.
- Development of a patient's pathway for each disease in focus.
- Analysis of all existing methods of treatment for diseases in focus.
- Outline of critical factors HCPs consider when choosing a procedure for a patient.
- Scheme of a cash/money flow within the healthcare after the procedure is delivered.
Deliverables:
- The detailed market report on the targeted gynecological disease in the country.
- Set of data accumulated during a number of expert interviews with local HCPs and KOLs.
- Detailed picture of patient flow, treatment procedures, and practicing methods of the targeted condition.
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