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Commercial & Marketing Due Diligence

An independent assessment of the investment project
An independent assessment of the investment project
Horizon Capital
Ukraine, CIS, export markets
  • An independent assessment of the investment project.
  • Revision of the information provided by the Target and the Client.
  • In-depth research of the core Target's pharmaceutical market.
  • A set of interviews with Target's top management with insights and recommendations.
  • Provision of recommendations on marketing strategy improvement.
Market analysis:
  • Market analysis by countries, segments, products, and indications.
  • Analysis of therapeutic categories of core Target's portfolios on local and export markets.
  • Assessment of product mix, pricing policy, logistics, distribution channels, and advertising/promotion.
  • Pricing analysis by main product segments.
  • Market sizing and forecasting in values and volumes.
  • Assessment of Target’s existing and projected market shares and long-term industry trends per each country from the scope.
  • Estimation of sustainability of demand for locally produced blood drugs in the region.
  • Profiling of customers, clients, patients, and prescribers.
  • Study of retail and hospital sales channels per country from the scope.
Operations and competitiveness:
  • Evaluation of Target's marketing strategy for domestic and targeted foreign markets has been conducted.
  • Analysis of Target's cost and price competitiveness, considering import taxes, duties, import/export regulations, and the potential impact of removing protective import tariffs in Ukraine and CIS.
  • Assessment of the Target's ability to maintain its competitiveness in the future.
  • Benchmarking of the sustainability of Target's profit margins.
  • Assessment of the main raw material and supply contracts has been completed, including identifying major contracts priced at market levels.
  • Study of Target's key raw materials and operating costs, and its suppliers.
Project scope:
  • Assessment of the sustainability of Target’s competitiveness and profitability.
  • Research of the sufficiency of domestic and export market demand for new production capacity and for the contemplated increase.
  • Study of the market potential for Target’s products in its chosen export sales markets, including CIS, Central Asia, and the European Union.
  • Audit of Target's strategy and business plan.


Yevgen Brovko
Co-founder, Market Access Partner (Pharmac/Biopharma, MedTech, Digital Health)
Anastasiia Maksymenko
Co-founder, Recruitment Partner (Pharma, Biotechnology, MedTech, Healthcare)
our Brochure