Commercial & Marketing Due Diligence
Task:
An independent assessment of the investment project
Task:
An independent assessment of the investment project
Client:
Horizon Capital
Region:
Ukraine, CIS, export markets
Deliverables:
- An independent assessment of the investment project.
- Revision of the information provided by the Target and the Client.
- In-depth research of the core Target's pharmaceutical market.
- A set of interviews with Target's top management with insights and recommendations.
- Provision of recommendations on marketing strategy improvement.
Market analysis:
- Market analysis by countries, segments, products, and indications.
- Analysis of therapeutic categories of core Target's portfolios on local and export markets.
- Assessment of product mix, pricing policy, logistics, distribution channels, and advertising/promotion.
- Pricing analysis by main product segments.
- Market sizing and forecasting in values and volumes.
- Assessment of Target’s existing and projected market shares and long-term industry trends per each country from the scope.
- Estimation of sustainability of demand for locally produced blood drugs in the region.
- Profiling of customers, clients, patients, and prescribers.
- Study of retail and hospital sales channels per country from the scope.
Operations and competitiveness:
- Evaluation of Target's marketing strategy for domestic and targeted foreign markets has been conducted.
- Analysis of Target's cost and price competitiveness, considering import taxes, duties, import/export regulations, and the potential impact of removing protective import tariffs in Ukraine and CIS.
- Assessment of the Target's ability to maintain its competitiveness in the future.
- Benchmarking of the sustainability of Target's profit margins.
- Assessment of the main raw material and supply contracts has been completed, including identifying major contracts priced at market levels.
- Study of Target's key raw materials and operating costs, and its suppliers.
Project scope:
- Assessment of the sustainability of Target’s competitiveness and profitability.
- Research of the sufficiency of domestic and export market demand for new production capacity and for the contemplated increase.
- Study of the market potential for Target’s products in its chosen export sales markets, including CIS, Central Asia, and the European Union.
- Audit of Target's strategy and business plan.
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