We use cookies to give you the best possible experience with eirhub.eu. Some are essential for this site to function; others help us understand how you use the site, so we can improve it. We may also use cookies for targeting purposes. Click “Accept all cookies” to proceed as specified, or click “Manage my preferences” to choose the types of cookies you will accept. Cookie policy
Privacy Preference Center
Eirhub and our trusted partners use cookies and similar technologies to access and use your data for the purposes listed below. Please provide your consent for cookie usage on this website. Enable one or more of the cookie types listed below, and then save your preferences. Cookie policy
Manage Consent Preferences
Performance Cookies
on
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Active (Inactive)
Functional Cookies
off
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. Active (Inactive)
Targeting Cookies
off
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Active (Inactive)
Strictly Necessary Cookies
on
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. Always Active

Commercial & Marketing Due Diligence

Task:
An independent assessment of the investment project
Task:
An independent assessment of the investment project
Client:
Horizon Capital
Region:
Ukraine, CIS, export markets
Deliverables:
  • An independent assessment of the investment project.
  • Revision of the information provided by the Target and the Client.
  • In-depth research of the core Target's pharmaceutical market.
  • A set of interviews with Target's top management with insights and recommendations.
  • Provision of recommendations on marketing strategy improvement.
Market analysis:
  • Market analysis by countries, segments, products, and indications.
  • Analysis of therapeutic categories of core Target's portfolios on local and export markets.
  • Assessment of product mix, pricing policy, logistics, distribution channels, and advertising/promotion.
  • Pricing analysis by main product segments.
  • Market sizing and forecasting in values and volumes.
  • Assessment of Target’s existing and projected market shares and long-term industry trends per each country from the scope.
  • Estimation of sustainability of demand for locally produced blood drugs in the region.
  • Profiling of customers, clients, patients, and prescribers.
  • Study of retail and hospital sales channels per country from the scope.
Operations and competitiveness:
  • Evaluation of Target's marketing strategy for domestic and targeted foreign markets has been conducted.
  • Analysis of Target's cost and price competitiveness, considering import taxes, duties, import/export regulations, and the potential impact of removing protective import tariffs in Ukraine and CIS.
  • Assessment of the Target's ability to maintain its competitiveness in the future.
  • Benchmarking of the sustainability of Target's profit margins.
  • Assessment of the main raw material and supply contracts has been completed, including identifying major contracts priced at market levels.
  • Study of Target's key raw materials and operating costs, and its suppliers.
Project scope:
  • Assessment of the sustainability of Target’s competitiveness and profitability.
  • Research of the sufficiency of domestic and export market demand for new production capacity and for the contemplated increase.
  • Study of the market potential for Target’s products in its chosen export sales markets, including CIS, Central Asia, and the European Union.
  • Audit of Target's strategy and business plan.


Project
leads

Yevgen Brovko
Co-founder, Market Access Partner (Pharmac/Biopharma, MedTech, Digital Health)
Anastasiia Maksymenko
Co-founder, Recruitment Partner (Pharma, Biotechnology, MedTech, Healthcare)
Download
our Brochure