Commercial & Marketing Due Diligence

Task:

An independent assessment of the investment project

Task:

An independent assessment of the investment project

Client:

Horizon Capital

Region:

Ukraine, CIS, export markets

Deliverables:

An independent assessment of the investment project.
Revision of the information provided by the Target and the Client.
In-depth research of the core Target's pharmaceutical market.
A set of interviews with Target's top management with insights and recommendations.
Provision of recommendations on marketing strategy improvement.

Market analysis:

Market analysis by countries, segments, products, and indications.
Analysis of therapeutic categories of core Target's portfolios on local and export markets.
Assessment of product mix, pricing policy, logistics, distribution channels, and advertising/promotion.
Pricing analysis by main product segments.
Market sizing and forecasting in values and volumes.
Assessment of Target’s existing and projected market shares and long-term industry trends per each country from the scope.
Estimation of sustainability of demand for locally produced blood drugs in the region.
Profiling of customers, clients, patients, and prescribers.
Study of retail and hospital sales channels per country from the scope.

Operations and competitiveness:

Evaluation of Target's marketing strategy for domestic and targeted foreign markets has been conducted.
Analysis of Target's cost and price competitiveness, considering import taxes, duties, import/export regulations, and the potential impact of removing protective import tariffs in Ukraine and CIS.
Assessment of the Target's ability to maintain its competitiveness in the future.
Benchmarking of the sustainability of Target's profit margins.
Assessment of the main raw material and supply contracts has been completed, including identifying major contracts priced at market levels.
Study of Target's key raw materials and operating costs, and its suppliers.

Project scope:

Assessment of the sustainability of Target’s competitiveness and profitability.
Research of the sufficiency of domestic and export market demand for new production capacity and for the contemplated increase.
Study of the market potential for Target’s products in its chosen export sales markets, including CIS, Central Asia, and the European Union.
Audit of Target's strategy and business plan.

Co-founder, Market Access Partner (Pharmac/Biopharma, MedTech, Digital Health)

Co-founder, Recruitment Partner (Pharma, Biotechnology, MedTech, Healthcare)

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